Qualcomm challenges LCDs with e-reader
December 2, 2011, Friday
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Print Edition
Print Edition
A new electronic display is poised to challenge power-hungry LCDs after US mobile chip maker Qualcomm Inc teamed up with a South Korean bookseller to introduce a new e-reader.
The "Kyobo eReader" was unveiled in Seoul and will reach South Korean consumers as early as yesterday, Kyobo Book Centre officials said.
The e-reader features Qualcomm's 1.0 GHz "Snapdragon" processor, a custom Kyobo application based on Android and a 5.7 inch "XGA" mirasol display.
The mirasol display uses ambient light instead of its own in much the same way that a peacock's plumage gets its scintillating hues. Qualcomm's mirasols have already been used in a few Chinese and South Korean phones, and in an MP3 player on the US market. The display contains tiny mirrors that consume power only when they're moving, easing battery drain. Mirasol displays also quickly change from one image to the next and show video.
The global market for e-readers is dominated by bright LCDs and grayscale "e-ink" screens. LCDs consume relatively more battery power while e-ink screens are slow to refresh.
The e-reader featuring the mirasol display will be priced at 349,000 won (US$302), said Seoul-based Kyobo, South Korea's largest bookseller.
The "Kyobo eReader" was unveiled in Seoul and will reach South Korean consumers as early as yesterday, Kyobo Book Centre officials said.
The e-reader features Qualcomm's 1.0 GHz "Snapdragon" processor, a custom Kyobo application based on Android and a 5.7 inch "XGA" mirasol display.
The mirasol display uses ambient light instead of its own in much the same way that a peacock's plumage gets its scintillating hues. Qualcomm's mirasols have already been used in a few Chinese and South Korean phones, and in an MP3 player on the US market. The display contains tiny mirrors that consume power only when they're moving, easing battery drain. Mirasol displays also quickly change from one image to the next and show video.
The global market for e-readers is dominated by bright LCDs and grayscale "e-ink" screens. LCDs consume relatively more battery power while e-ink screens are slow to refresh.
The e-reader featuring the mirasol display will be priced at 349,000 won (US$302), said Seoul-based Kyobo, South Korea's largest bookseller.
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