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February 3, 2012

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Tablet and e-book ownership soars

TABLETS and e-readers were a popular gift over the holidays, so much so that the number of people who own them increased about 50 percent between mid-December and January, a new study found.

A report from the Pew Internet and American Life Project found that 29 percent of Americans owned at least one tablet or e-reader as of the beginning of this month. That's up from 18 percent who said the same in December.

The iPad from Apple Inc is perhaps the best-known example of these gadgets, along with Amazon.com's various Kindle devices and the Nook from Barnes and Noble. The iPad put tablets on the map and the cheaper Kindle Fire and Nook devices helped get them in the hands of more people.

Men and women were equally likely to own tablets.




 

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