Reasons to be grateful
July 31, 2011, Sunday
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Print Edition
Print Edition
"THE Thank You Economy" is about something big, something greater than any single revolutionary platform.
It isn't some abstract concept or wacky business strategy - it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
Entrepreneur Gary Vaynerchuk reveals how companies can scale that kind of personal attention to their entire customer base using the same social media platforms that carry consumer word of mouth.
His book offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the firms that see the biggest returns won't be the ones that can throw the most money at an ad campaign, but will be those that can prove they care about their customers more than anyone else.
It isn't some abstract concept or wacky business strategy - it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
Entrepreneur Gary Vaynerchuk reveals how companies can scale that kind of personal attention to their entire customer base using the same social media platforms that carry consumer word of mouth.
His book offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the firms that see the biggest returns won't be the ones that can throw the most money at an ad campaign, but will be those that can prove they care about their customers more than anyone else.
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