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December 26, 2021

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Big expectations for debut of latest Spider-Man installment

With great power comes great responsibility — and so Spider-Man is being called upon to save Hollywood and movie theaters once again, with analysts eyeing the pandemic era’s first potential billion-dollar-grossing film.

Box office watchers are spinning hopeful predictions for “Spider-Man: No Way Home,” which hit theaters recently, with some estimates for its North America opening weekend alone reaching US$150 million or possibly even higher.

Despite the gradual recovery of movie theaters this year, that would easily be Hollywood’s most successful opening since “Star Wars: The Rise of Skywalker” — way back in the heady pre-pandemic days of December 2019.

No film since has passed US$100 million in its debut.

“All year in the industry, it’s been one step forward and then two steps back,” said Comscore analyst Paul Dergarabedian. “The performance of ‘Spider-Man’ is really important.”

“Spider-Man: No Way Home” is British star Tom Holland’s third solo outing in the wildly popular role, played in earlier films by Tobey Maguire and Andrew Garfield.

The webslinger has form when it comes to big openings.

The original “Spider-Man” film starring Maguire in 2002 was the first movie in the history of cinema to gross more than US$100 million In its debut weekend.

On the red carpet for recent world premiere in Los Angeles, Holland raved about the latest film’s “nostalgia, the culmination of three franchises, the celebration of cinema.”

The plot picks up directly from 2019’s “Far From Home,” which saw Peter Parker publicly unmasked by the villainous Mysterio.

Parker scrambles to regain his anonymity with the help of another popular Marvel movie character — Benedict Cumberbatch’s Doctor Strange.

“Really, Batman, Superman and X-Men are the only other series that have gotten this far — this is a ninth episode,” said industry analyst David A. Gross who runs Franchise Entertainment Research. “It’s just incredibly popular, so we’re going to see a big weekend.”

Although 2021 is on course to roughly double the box office take of movie theaters last year, there have been more misses than hits.

Films leaning toward older audiences, such as Steven Spielberg’s “West Side Story” released earlier, have generally bombed.

Even the normally reliable Marvel superhero franchise — which enjoyed an unprecedented streak of billion-dollar-grossing movies culminating in 2019’s briefly record-breaking “Avengers: Endgame” — has struggled.

Poorly reviewed recent installments such as “Eternals” opened to around US$70 million, a paltry amount by usual Marvel standards.

While Disney owns the film rights to most other Marvel characters, rival Sony controls all of the Spider-Man movies.

The highest-opening film in North America since the pandemic began has been Sony’s “Venom: Let There Be Carnage,” a sequel based on Spider-Man’s nemesis.

Analysts said it’s no coincidence that Sony, the only “traditional” big studio in Hollywood that doesn’t have its own streaming service, will likely soon have the two biggest openings of the pandemic.

“This is yet another great win for Sony — they’ve been on a roll,” said Dergarabedian. “I don’t know if it’s by design, but certainly having really not as many options to go streaming has held them in good stead and made their movies more successful.”

‘Long way to go’

Despite the excitement surrounding “No Way Home,” Gross warned the industry’s recovery “still has a long way to go,” especially amid fears of a new surge in coronavirus cases fueled by the Omicron variant.

“Even if ‘Spider-Man’ does US$130 to US$150 million domestic opening, it would have done more if conditions were healthy,” he said.

For it to break US$1 billion worldwide, the film will surely need to do well in China, where it has yet to be granted a release date.

“It’s going to be outstanding — I don’t want to rain on it at all,” Gross said. “But I don’t think it’s a breakthrough and we’re back.”


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