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September 20, 2015

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Looking for timelessness and truth through design

Source: Shanghai Daily | September 20, 2015, Sunday | Print Edition

WHO is he?

Micha Weidmann studied graphic design at the School of Design in Bern, Switzerland. In 2001 he set up his art direction and design studio in London. Micha Weidmann Studio helps clients such as Parkview International, Jessica McCormack Diamonds and Zaha Hadid build their brands by creating designs that communicate its essence in an enduring way.

 

Tell us about some of your works and the one you are most proud of.

We are most proud of the art catalogues, magazines and exhibitions we have created for Christie’s, the Royal Academy of Arts and the Gwangju Biennale. It is incredibly exciting to be working at the heart of the arts right now because of the breadth and depth of talent. Developing identities for properties such as Clarges Mayfair, London, is also fantastic as it allows us to create high quality designs that befit these prestigious developments.

 

Are you currently working on any project?

One of the most exciting projects which we are close to finishing is the upcoming Lapada Art & Antiques Fair in Berkeley Square. This year’s campaign and fair design uses drawings of the various house façades around the square. We have adapted these for the fair venue and produced them on a grand scale. The drawings juxtapose with the surrounding antiques in a dynamic and refreshing way, creating an engaging and elegant environment for the visitors.

We are also currently working with the Tate Modern in London on the catalogue for their new major show opening in September and the rebranding of a luxury resort hotel in Southeast Asia.

 

Describe your design style.

Design should be truthful to which company and product it represents. As we design mainly for luxury brands our designs distinguish high-end products from the mainstream. I aim for a timeless style with a unique design that helps the brand move forward as, for example, we have done with the drawings we created for the Lapada fair this year or the design of the design magazine dezeen.com.

 

Where are you most creative?

I feel most creative when I can engage with new people, a new business or a new project; when I am exploring a new creative world which could be anywhere.

 

What does your home mean to you?

It means a lot to me; it’s a place where I feel comfortable, surrounded by my family and various collectables. A lot of these are books and artworks from various periods and places.

 

What will be the next design trend?

I think people are looking for more meaningful designs with purpose: Whether this is an antique piece of furniture with heritage or a visionary design that embraces new technologies. Design styles will therefore be more and more mixed as not one style will serve all needs. Each piece has its purpose and story in the eclectic mix we create.

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