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March 27, 2016

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Beckham鈥檚 HK shop

Source: Shanghai Daily | March 27, 2016, Sunday | Print Edition

FASHION designer Victoria Beckham launched her first shop outside Britain in Hong Kong last week as she seeks to tap the Asia market despite a downturn in luxury spending.

Beckham’s store in Hong Kong’s Landmark building lies at the heart of the upmarket Central district, a cluster of high-end brands and five-star hotels.

Hong Kong is Beckham’s first bricks and mortar store outside the UK, designed by London-based architect Farshid Moussavi.

The new store has been developed in collaboration with Asian fashion retail brand Joyce, which already carries her collections.

The brand aims at wearable luxury, from jeans and tailored shirts to dresses and accessories. Shirts sell online for around US$400.

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