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Best of British in Shanghai
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THE premier annual exhibition and major celebration for British brands and culture will return to Shanghai from October 18 to 21 at the Shanghai Exhibition Center. The event will feature 300 major brands from across the UK, transporting London’s West End, the biggest shopping district in Europe, to Shanghai.
The Best of British is one of the major platforms not only offering Chinese consumers the opportunity to understand British products, but also allowing high-end UK brands to understand the Chinese market and find Chinese partners.
“The UK’s high-end brands are paying more and more attention to Chinese consumers,” said John Edwards, Consul of British Consulate-General Shanghai.
“We are very please to see so much interest in British brands and British culture.”
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