Bring on the new
By Michelle Zhang |
November 8, 2009, Sunday
|
Print Edition
Print Edition
A major restructuring project is currently underway at Plaza 66, Shanghai's most prestigious luxury shopping destination. High-end fashion houses, including Fendi, Prada, Dolce & Gabbana and Tod's, either plan to launch or enlarge existing stores in the mall.
Most recently, both Fendi and Tod's have opened new, spacious stores on the first floor of Plaza 66, right next to each other.
Covering an area of 483 square meters, Fendi's two-story store is said to be the brand's Asian flagship, which includes an area devoted to its most famous fur products, as well as the first and only Fendi Fur VIP room in Asia.
To celebrate, an exhibition of 12 Fendi Lisio Baguette bags has been organized in the store. Created by Fendi's artistic director of accessories, Silvia Fendi, in 1997, Baguette has become a signature design, a style icon of the brand that is updated and confirmed season after season.
It is a small handbag to be worn either under the arm like a baguette or grasped in the hand as a clutch, with the unmistakable nonchalance that characterizes French women when they walk out of a bakery.
Lisio Baguette handbags are luxurious, limited edition Fendi Baguette bags produced through the Florence-based Fondazione Arte della Seta Lisio (Lisio Foundation) with traditional hand-weaving techniques dating back to the Renaissance (14th-16th centuries).
The 12 exhibits on display include a special bag created to commemorate Fendi's unprecedented runway show on the Great Wall in Beijing two years ago, featuring the patterns of traditional Chinese landscape paintings and long, red tassels, as well as valuable pieces made of velvet, feathers and furs, in all kinds of eccentric patterns.
According to Silvia Fendi, some of the patterns created exclusively for Fendi have been so complex to weave that the Lisio Foundation could not produce more than 4 centimeters a day.
While the 12 bags are exhibited in Asia for the first time, they are available to be ordered. It is said that 11 out of the 12 bags have been booked to be reproduced in Italy by local customers.
Also on display is the Shanghai 2009 limited edition Peekaboo handbag which is available exclusively at the Shanghai store. It is made of black goat leather on the outside, and the lining inside is fully embroidered with gold beads in Fendi's signature FF pattern. Only 20 are available.
At the same time, Tod's has also created a limited edition G Bag specially for its Shanghai store opening. The bag made of luscious "Chinese red" calf leather features exquisite details such as the silver metal rivets and the saddle-shaped buckle. Only 25 pieces were produced. Each bag is engraved with a numbered tag to highlight its exclusivity.
The brand has brought to Shanghai an exhibition showcasing photograph works from "The Italian Touch," a book by famous Italian journalist Donata Sartorio.
"The book evokes the world of modern Italians and their values in terms of style, elegance, tradition, culture and evolution," said Diego Della Valle, president of Tod's Group.
It is distributed in selected bookstores worldwide starting this month.
Tod's new flagship store spans two stories, featuring a unique design with two separate entrances and an outdoor facade. It is designed to dedicate different spaces for women's and men's collections that at the same time blend together to provide a convenient, seamless shopping experience.
Most recently, both Fendi and Tod's have opened new, spacious stores on the first floor of Plaza 66, right next to each other.
Covering an area of 483 square meters, Fendi's two-story store is said to be the brand's Asian flagship, which includes an area devoted to its most famous fur products, as well as the first and only Fendi Fur VIP room in Asia.
To celebrate, an exhibition of 12 Fendi Lisio Baguette bags has been organized in the store. Created by Fendi's artistic director of accessories, Silvia Fendi, in 1997, Baguette has become a signature design, a style icon of the brand that is updated and confirmed season after season.
It is a small handbag to be worn either under the arm like a baguette or grasped in the hand as a clutch, with the unmistakable nonchalance that characterizes French women when they walk out of a bakery.
Lisio Baguette handbags are luxurious, limited edition Fendi Baguette bags produced through the Florence-based Fondazione Arte della Seta Lisio (Lisio Foundation) with traditional hand-weaving techniques dating back to the Renaissance (14th-16th centuries).
The 12 exhibits on display include a special bag created to commemorate Fendi's unprecedented runway show on the Great Wall in Beijing two years ago, featuring the patterns of traditional Chinese landscape paintings and long, red tassels, as well as valuable pieces made of velvet, feathers and furs, in all kinds of eccentric patterns.
According to Silvia Fendi, some of the patterns created exclusively for Fendi have been so complex to weave that the Lisio Foundation could not produce more than 4 centimeters a day.
While the 12 bags are exhibited in Asia for the first time, they are available to be ordered. It is said that 11 out of the 12 bags have been booked to be reproduced in Italy by local customers.
Also on display is the Shanghai 2009 limited edition Peekaboo handbag which is available exclusively at the Shanghai store. It is made of black goat leather on the outside, and the lining inside is fully embroidered with gold beads in Fendi's signature FF pattern. Only 20 are available.
At the same time, Tod's has also created a limited edition G Bag specially for its Shanghai store opening. The bag made of luscious "Chinese red" calf leather features exquisite details such as the silver metal rivets and the saddle-shaped buckle. Only 25 pieces were produced. Each bag is engraved with a numbered tag to highlight its exclusivity.
The brand has brought to Shanghai an exhibition showcasing photograph works from "The Italian Touch," a book by famous Italian journalist Donata Sartorio.
"The book evokes the world of modern Italians and their values in terms of style, elegance, tradition, culture and evolution," said Diego Della Valle, president of Tod's Group.
It is distributed in selected bookstores worldwide starting this month.
Tod's new flagship store spans two stories, featuring a unique design with two separate entrances and an outdoor facade. It is designed to dedicate different spaces for women's and men's collections that at the same time blend together to provide a convenient, seamless shopping experience.
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