French said Fred
FRENCH jewelry house Fred opened its first boutique in China’s mainland at Shanghai ifc mall.
Crowned with a rich history of more than eight decades, Fred is rooted in jewelry savoir-faire and a passion for colored stones from Argentina and an underscored confident style from France.
The new boutique vividly illustrates the jewelry house’s history and DNA. The interior design is meant to combine the classic French luxury style with contemporary simplicity.
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