H&M, Marni to launch collection
December 16, 2011, Friday
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Print Edition
Print Edition
FAST-FASHION giant Hennes & Mauritz has announced it will launch a collection in collaboration with Marni, marking its second high-profile partnership with an Italian designer brand in less than a year, following the recent launch of Versace for H&M.
The collection of women's and men's clothing and accessories, designed by Marni founder and creative director Consuelo Castiglioni, is to go on sale on March 8 in about 260 H&M stores worldwide and online.
"I created a small repertoire of all that represents the Marni style, for men and for women, with great attention to quality and details," Castiglioni said. "It's beautiful to be able to speak to a larger public, and in particular to the new generations. As a designer, it gives me new energy."
The collection will feature Marni's trademark bold prints and streamlined cuts.
The women's collection will include African-inspired patterns as well as color blocking on pleated skirts, dresses, cropped trousers and jacquard knits, in fabrics ranging from silk to cotton poplin. Accessories will span jewelry and bags to shoes and scarves.
The men's collection will focus on relaxed ensembles, with print used more subtly, for instance as a contrasting detail on shirts or in a jacket lining.
Margareta van den Bosch, creative adviser at H&M, said the collection made an upbeat statement for spring.
"Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It's fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and color, with such incredible craftsmanship behind every piece," she said.
H&M routinely unleashes pandemonium among shoppers with its designer collaborations, which have included collections designed by Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garcons, Matthew Williamson, Jimmy Choo and Sonia Rykiel.
The announcement arrives at a time when the Swedish retailer is seeking to reinforce its fashion credentials in the face of sliding sales, as consumers in Europe - its main market - tighten their purse strings amid fears of a new recession.
Simon Irwin, retail analyst at Liberum Capital in London, noted that the Marni collection will come on the heels of the Versace for H&M pre-spring collection, launching online only in January, and the David Beckham Bodywear line for men, scheduled to bow in February.
"There is a bit of an acceleration going on in terms of these designer-led initiatives," he said.
Irwin added it was not the first time H&M had programmed several designer or celebrity launches in rapid succession.
The collection of women's and men's clothing and accessories, designed by Marni founder and creative director Consuelo Castiglioni, is to go on sale on March 8 in about 260 H&M stores worldwide and online.
"I created a small repertoire of all that represents the Marni style, for men and for women, with great attention to quality and details," Castiglioni said. "It's beautiful to be able to speak to a larger public, and in particular to the new generations. As a designer, it gives me new energy."
The collection will feature Marni's trademark bold prints and streamlined cuts.
The women's collection will include African-inspired patterns as well as color blocking on pleated skirts, dresses, cropped trousers and jacquard knits, in fabrics ranging from silk to cotton poplin. Accessories will span jewelry and bags to shoes and scarves.
The men's collection will focus on relaxed ensembles, with print used more subtly, for instance as a contrasting detail on shirts or in a jacket lining.
Margareta van den Bosch, creative adviser at H&M, said the collection made an upbeat statement for spring.
"Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It's fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and color, with such incredible craftsmanship behind every piece," she said.
H&M routinely unleashes pandemonium among shoppers with its designer collaborations, which have included collections designed by Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garcons, Matthew Williamson, Jimmy Choo and Sonia Rykiel.
The announcement arrives at a time when the Swedish retailer is seeking to reinforce its fashion credentials in the face of sliding sales, as consumers in Europe - its main market - tighten their purse strings amid fears of a new recession.
Simon Irwin, retail analyst at Liberum Capital in London, noted that the Marni collection will come on the heels of the Versace for H&M pre-spring collection, launching online only in January, and the David Beckham Bodywear line for men, scheduled to bow in February.
"There is a bit of an acceleration going on in terms of these designer-led initiatives," he said.
Irwin added it was not the first time H&M had programmed several designer or celebrity launches in rapid succession.
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