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Joyce promotion
September 16, 2012, Sunday
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Print Edition
Print Edition
TO launch the autumn/winter 2012 season, Joyce unveiled a new look based on the timeless color combination of black and white. Joyce once again collaborated with renowned fashion designers to create some collectable items. The retailer enlisted six brands to create limited edition clutches designed around the new looks, which are available exclusively for Joyce cardholders and loyal customers. Customers who spend at least 15,000 yuan (US$2,370) on new arrivals can receive a clutch of their choice or enter a lucky draw to win a prize. Participating designers include Alexander Wang, Etro, Mihara Yasuhiro, Rick Owens, Thom Browne and Toga. The program will launch on the Chinese mainland from September 20 to October 7.
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