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November 18, 2012, Sunday
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Print Edition
LOUIS Vuitton has launched a showcase 60-second film for the luxury brand to be shown on major television channels. The film "L'invitation au voyage" showcases the archetypal Louis Vuitton woman in the Louvre in Paris, encountering Leonardo da Vinci's Mona Lisa and the work of other Italian masters. The Louis Vuitton woman carries the Speedy Monogram Empreinte bag. One of the Maison's icons created in 1926, it is today available in this elegant and sophisticated calf leather line, its embossed monogram bearing witness to Louis Vuitton's heritage and expertise, says the company. The full-length two minute 30 second complete version of the film is also available for viewing on www.louisvuitton.com.
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