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La Mer and Oceana
June 10, 2012, Sunday
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Print Edition
Print Edition
LUXURY skincare brand La Mer hosted an event in Shanghai Centre Theatre to celebrate World Oceans Day on Thursday. Renowned pianist Zhao Yinyin and actress Chen Shu attended. La Mer's World Oceans Day campaign seeks to raise awareness not only of the beauty and restorative power of the sea, but also its fragility. This is the seventh year of partnership between La Mer and Oceana, the world's largest international ocean advocacy organization. To commemorate the collaboration, the brand has created a limited-edition 100ml World Oceans Day Crème in a specially designed oceaninspired jar. The brand will also make a US$200,000 donation to Oceana to support their Habitat Protection Campaign and other global initiatives.
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