Lanvin line for H&M
By Samantha Critchell |
November 28, 2010, Sunday
|
Print Edition
Print Edition
ALBER Elbaz's beads, bows and very French poufs played well in New York as he previewed a glitzy version of the much-anticipated Lanvin collection for H&M which has been available in the brand's stores around the world since November 23.
He didn't hold back on glamour or attitude although for many mainstream consumers this is the first time they see a Lanvin label, a favorite of fashion insiders since Elbaz took over in 2001.
The small fashion show at the Pierre Hotel drew actress Emma Roberts, director Sofia Coppola and designers Anna Sui, Tory Burch, Alexander Wang, and Jack McCollough and Lazaro Hernandez, among others.
There was a cabaret singer, an elaborately painted runway and archway of white flowers, rare theatrical touches for a Manhattan runway, which is typically known as the no-nonsense sister of the dramatic Parisian catwalk.
The collection opened with a gray tulle dress with a bow at the bustline, and it ended with a model in a Lanvin (hearts) H&M dress, carrying, you guessed it, Lanvin (hearts) H&M shopping bags. Between those looks were skinny-leg tuxedos, a lipstick red cocktail dress, a faux fur coatdress topped by a similar coat and a French maid get-up.
All were customized couture versions of what are on sale at H&M; the runway pieces were auctioned for Unicef on November 18.
One model accessorized her one-shoulder hot pink frock with a French poodle wearing a complementary bow.
"It's fantastic, of course. He (Elbaz) is such a great designer - so influential," said Margareta van den Bosch, creative adviser for H&M. "What he wanted to do with this collection is make it more playful, less serious and less classic."
She already has in her closet one of the menswear tuxedos and a woman's overcoat.
The prices are on the high side for H&M - up to US$250 for a dress - but that's a bargain for Elbaz's work, she said. Previous H&M partners include Stella McCartney, Sonia Rykiel and Karl Lagerfeld.
He didn't hold back on glamour or attitude although for many mainstream consumers this is the first time they see a Lanvin label, a favorite of fashion insiders since Elbaz took over in 2001.
The small fashion show at the Pierre Hotel drew actress Emma Roberts, director Sofia Coppola and designers Anna Sui, Tory Burch, Alexander Wang, and Jack McCollough and Lazaro Hernandez, among others.
There was a cabaret singer, an elaborately painted runway and archway of white flowers, rare theatrical touches for a Manhattan runway, which is typically known as the no-nonsense sister of the dramatic Parisian catwalk.
The collection opened with a gray tulle dress with a bow at the bustline, and it ended with a model in a Lanvin (hearts) H&M dress, carrying, you guessed it, Lanvin (hearts) H&M shopping bags. Between those looks were skinny-leg tuxedos, a lipstick red cocktail dress, a faux fur coatdress topped by a similar coat and a French maid get-up.
All were customized couture versions of what are on sale at H&M; the runway pieces were auctioned for Unicef on November 18.
One model accessorized her one-shoulder hot pink frock with a French poodle wearing a complementary bow.
"It's fantastic, of course. He (Elbaz) is such a great designer - so influential," said Margareta van den Bosch, creative adviser for H&M. "What he wanted to do with this collection is make it more playful, less serious and less classic."
She already has in her closet one of the menswear tuxedos and a woman's overcoat.
The prices are on the high side for H&M - up to US$250 for a dress - but that's a bargain for Elbaz's work, she said. Previous H&M partners include Stella McCartney, Sonia Rykiel and Karl Lagerfeld.
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