Prada profit return
Print Edition
ITALIAN luxury goods house Prada has reported a return to net profit growth, following four years of threadbare results, as its strategy of targeting younger fashionistas paid off.
Net earnings rose 11 percent in the first half of the year to 106 million euros (US$124 million) on sales of 1.5 billion euros, 3 percent higher than the same period last year. But Prada, whose shares are listed on the Hong Kong stock exchange, suffered declining sales in recent years, with net earnings down more than 10 percent last year.
Prada fought back by upgrading its retail network and developing digital technologies, a strategy that started to bear fruit toward the end of 2017 as online sales improved.
The company also revamped its existing product lines and launched new ones, in an apparent attempt to end over-reliance on its famous and pricey handbags and emulate the competition’s diversification.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
