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THE Perfect Cut — the evolution of the suit was presented at an exclusive BOSS exhibition in Shanghai. The special mobile exhibition featured the qualities that distinguish a BOSS suit while depicting the art of Hugo Boss tailoring. Visitors were able to experience a series of exhibits beginning with the initial sketch and ending with the final product. The exhibition also inaugurated the introduction of BOSS Made to Measure — the high-quality, bespoke-style suits that are made in Germany — on the Asian market. A special highlight was a 3D holographic video that assembled the individual parts of a suit on a mannequin, showcasing the different steps essential to turning a visionary sketch into something that looks great when you put it on.
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