That's style ...To a Tee
By Michelle Zhang |
April 25, 2010, Sunday
|
Print Edition
Print Edition
THE T-shirt is the eternal fashion staple. A simple white tee is indispensable in everyone's wardrobe. It also serves as a canvas for designers to make fashion statements and for wearers to express social beliefs, lifestyle preferences and personal humor or nominate favorite musicians.
Through T-shirts we share our views and feelings with the world while remaining fashionable and cool.
Japan's leading fast fashion brand Uniqlo launched its UT project in 2007, including establishing a futuristic convenience store in Harajuku, Tokyo specialized in selling T-shirts.
Since then Uniqlo has produced up to 1,000 styles of limited edition tees every year, featuring intriguing patterns designed by renowned artists, photographers and musicians.
To celebrate the opening of its largest flagship store worldwide in Shanghai next month, Uniqlo has made a series of limited edition UT tees inspired by the number 8, believed to be lucky in China, for sale only in the Shanghai store.
This year, one of China's biggest casual apparel manufacturers, Meters/bonwe, has also launched its MTEE project, producing more than 1,000 styles of T-shirts in collaboration with giant animation studio Dreamworks, Japan's Sanrio - whose best-known character is Hello Kitty - and Shanghai Animation Film Studio.
The shirts, featuring star characters from Dreamworks' productions, such as Shrek and Kung Fu Panda, and some of the best-known Chinese cartoon characters like Monkey King and Black Cat Detective, are sold in over 3,000 Meters/bonwe stores around China.
The upcoming World Expo in Shanghai has also inspired international fashion brands to launch limited edition tees designed specially for the event.
C&A's Expo T-shirt collection includes vivid hues designed for men, women and children under the theme "Love City, Love Shanghai."
Some of the T-shirts feature modern Shanghai landmark buildings, while others are inspired by 1930s' Shanghai films, photos and advertisements, making them ideal souvenirs for visitors.
Esprit has launched a limited edition of 2,010 Expo tees to be sold in major cities around the country. Priced at 99 yuan (US$14.50), all sales revenue will be donated to earthquake victims.
The T-shirts feature selected photographs from the "World Expo City Impression" competition.
Organized by Shanghai Film Group and China Photographers Association, the competition encourages residents to submit photographs and video works that record various facets and changes of Shanghai.
It will last all year and to submit works, check www.2010city.cn.
Through T-shirts we share our views and feelings with the world while remaining fashionable and cool.
Japan's leading fast fashion brand Uniqlo launched its UT project in 2007, including establishing a futuristic convenience store in Harajuku, Tokyo specialized in selling T-shirts.
Since then Uniqlo has produced up to 1,000 styles of limited edition tees every year, featuring intriguing patterns designed by renowned artists, photographers and musicians.
To celebrate the opening of its largest flagship store worldwide in Shanghai next month, Uniqlo has made a series of limited edition UT tees inspired by the number 8, believed to be lucky in China, for sale only in the Shanghai store.
This year, one of China's biggest casual apparel manufacturers, Meters/bonwe, has also launched its MTEE project, producing more than 1,000 styles of T-shirts in collaboration with giant animation studio Dreamworks, Japan's Sanrio - whose best-known character is Hello Kitty - and Shanghai Animation Film Studio.
The shirts, featuring star characters from Dreamworks' productions, such as Shrek and Kung Fu Panda, and some of the best-known Chinese cartoon characters like Monkey King and Black Cat Detective, are sold in over 3,000 Meters/bonwe stores around China.
The upcoming World Expo in Shanghai has also inspired international fashion brands to launch limited edition tees designed specially for the event.
C&A's Expo T-shirt collection includes vivid hues designed for men, women and children under the theme "Love City, Love Shanghai."
Some of the T-shirts feature modern Shanghai landmark buildings, while others are inspired by 1930s' Shanghai films, photos and advertisements, making them ideal souvenirs for visitors.
Esprit has launched a limited edition of 2,010 Expo tees to be sold in major cities around the country. Priced at 99 yuan (US$14.50), all sales revenue will be donated to earthquake victims.
The T-shirts feature selected photographs from the "World Expo City Impression" competition.
Organized by Shanghai Film Group and China Photographers Association, the competition encourages residents to submit photographs and video works that record various facets and changes of Shanghai.
It will last all year and to submit works, check www.2010city.cn.
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