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October 31, 2018

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A high-tech makeover unveiled for fresh Apples

Apple Inc refreshed some of its lower-profile products at a New York event yesterday, adding iPhone features like facial recognition to the iPad Pro and faster processors and better displays to some Mac computers that have not had a major update in years.

It introduced new versions of the iPad Pro, its higher-end tablet that competes with Microsoft’s Surface, with thinner bezels and more screen space, along with the face unlock system.

Apple said a new version of the MacBook Air, originally released in 2011, would feature a higher-resolution display and thinner bezels and start at US$1,199, hitting stores on November 7.

The company also said the Mac mini, a small desktop customers provide their own display and accessories for, would feature more processing power and memory capacity and start at US$799.

Apple introduced new iPhones and Apple Watches last month, but the older product lines accounted for US$45 billion in sales in the most recent fiscal quarter. In comparison, iPhones brought in revenue of US$141.3 billion.

The Mac lineup has been in need of a boost. In July when Apple reported its most recent quarter, the company had its worst quarter of Mac sales since 2010, with unit volumes down 13 percent year on year and iPad unit sales were up only 1 percent.


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