Home 禄 Sunday 禄 Technology
Advantages of virtual production
Print Edition
Virtual production has great potential in China with its record-high box office income and first-class artificial intelligence innovations and industry, speakers told a forum at the ongoing Shanghai International Film Festival.
Virtual production, which allows directors to see special effects beforehand, cuts production costs by half and improves efficiency. It also bridges 鈥渨estern technologies and Chinese culture and stories,鈥 said Ma Ping, deputy general manager of State Production of China Film Group.
China has two unique advantages in virtual production with sufficient box office revenue to support new technologies and innovations and world-leading AI development, speakers told the 鈥淰irtual and Reality, New Changes in Film Production鈥 forum.
Virtual production helps artists bring Chinese culture, people鈥檚 daily lives and family stories to the world, compared with just martial arts previously, said Chris Bremble, founder and CEO of Base Media, screenwriter, director and producer.
Virtual production, also used in Hollywood blockbusters, is used in Chinese stories to make them more familiar and acceptable to young people, said Wong Amp, director of 鈥淲hite Snake鈥 and 鈥淕reen Snake,鈥 who has a team of 250 people.
On average, virtual and AI technology adoption can help producers cut costs by 50 to 70 percent, Ma said.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
