The story appears on

Page A9

June 16, 2021

GET this page in PDF

Free for subscribers

View shopping cart

Related News

Home » Sunday » Technology

Advantages of virtual production

Virtual production has great potential in China with its record-high box office income and first-class artificial intelligence innovations and industry, speakers told a forum at the ongoing Shanghai International Film Festival.

Virtual production, which allows directors to see special effects beforehand, cuts production costs by half and improves efficiency. It also bridges “western technologies and Chinese culture and stories,” said Ma Ping, deputy general manager of State Production of China Film Group.

China has two unique advantages in virtual production with sufficient box office revenue to support new technologies and innovations and world-leading AI development, speakers told the “Virtual and Reality, New Changes in Film Production” forum.

Virtual production helps artists bring Chinese culture, people’s daily lives and family stories to the world, compared with just martial arts previously, said Chris Bremble, founder and CEO of Base Media, screenwriter, director and producer.

Virtual production, also used in Hollywood blockbusters, is used in Chinese stories to make them more familiar and acceptable to young people, said Wong Amp, director of “White Snake” and “Green Snake,” who has a team of 250 people.

On average, virtual and AI technology adoption can help producers cut costs by 50 to 70 percent, Ma said.


Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.

沪公网安备 31010602000204号

Email this to your friend