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December 28, 2021

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Baidu latest in race into the metaverse

Search engine and artificial intelligence service provider Baidu is the latest major Chinese digital player to launch a metaverse product to allow virtual interaction between web users and gamers. Baidu held its annual developers’ Baidu Create yesterday in the virtual world of its metaverse app, XiRang (Land of Hope).

The platform, accessible for iPhone, Windows desktops and virtual reality headset users, is expected to become an infrastructure platform for a metaverse and incorporate functions such as gaming, entertainment, education, advertising, conferences and exhibitions.

Co-Founder and CEO of Baidu Robin Li said its joint venture Jidu with automaker Zhejiang Geely Holdings is expected to roll out the concept robotic vehicle in the first half next year. And it’s expected to go into commercial production in 2023.

NetEase and Baidu have already applied for metaverse-related trademarks.


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