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Drone vendor DJI unveils new camera
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Drone vendor DJI sees China and the United States as the major target markets for its new camera, thanks to booming demand in sports, tourism and live broadcasting.
DJI鈥檚 OSMO Action camera will be in direct competition with GoPro devices.
The new camera, with a starting price of 2,499 yuan (US$367.5), will take 80 to 90 percent of the action camera market, said marketing director Titans Xie, with demand fueled by sports fans and video broadcasters in the coming 5G era which will allow faster connections and easier sharing on social media.
鈥淚t鈥檚 not just a camera,鈥 Xie said in the company鈥檚 flagship store in Xintiandi, Shanghai. 鈥淚t鈥檚 a package of photography services in the digital society.鈥
Meanwhile, DJI鈥檚 camera has the latest stabilization technology and facial tracking and is waterproof.
Reports claimed DJI was facing US administration鈥檚 Huawei-like sanctions.
鈥淎t DJI, safety is at the core of everything we do. We give all customers full and complete control over how their data is collected, stored and transmitted,鈥 the company said in a statement.
鈥淲e are committed to continuous working with our customers and industry and government stakeholders to ensure our technology adheres to all their requirements,鈥 it also said.
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