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Online literature readers total 400m
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China鈥檚 400 million online literature readers in June nearly accounted for half of the country鈥檚 total Internet population for the first time, said Shanghai-based China Literature, the country鈥檚 No. 1 online literature platform.
Wu Wenhui, CEO of China Literature, citing figures from researcher CNNIC (China Internet Network Information Center), said China鈥檚 Internet population totaled 802 million by June.
Online literature publishing sites have also identified the 鈥淗er Economy鈥 to target female readers.
China Literature yesterday launched an independent brand Hong Xiu to target them as the platform said 56 percent of its paid subscribers are females.
The brand will help the firm to offer more 鈥渄iversified and targeted鈥 services, Wu said.
Shenzhen-listed iReader, which offers e-book and e-reader devices, has received 2 million clicks for the complete works of female author San Mao since July.
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