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Shanghai in deal with Kuaishou
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The Shanghai government signed an agreement with Hong Kong-listed Kuaishou yesterday to cooperate on image and event promotion and media integration, which will help boost the city鈥檚 digital transformation and online economy.
Shanghai Fabu, the city鈥檚 top government communications account, has opened an account with Kuaishou, a popular mini-video program platform with 300 million daily users.
Kuaishou is to establish a regional operational center for commercialization in Shanghai.
The cooperation will fuel Shanghai鈥檚 development of its 鈥淔ive Centers,鈥 referring to global centers of economy, finance, trade, shipping and technology and innovation. It will also boost the city鈥檚 digital transformation and online economy, said Hu Jingjun, director of the publicity office of the Shanghai Committee of the Communist Party of China.
Kuaishou will provide content and operation resource guarantees for Shanghai鈥檚 organizations and enterprises. It will help local merchants improve customer acquisition capabilities and transaction amounts, making them adapt to the digital transformation market with low cost and high efficiency, said Yu Haibo, Kuaishou鈥檚 senior vice president.
The cooperation will also add momentum to Shanghai鈥檚 online economy development, he added.
Mini-videos have become a 鈥渂ridge鈥 between the digital economy and the real economy, offering 鈥渧isual energy鈥 in government communications, culture and entertainment, industrial manufacturing, e-commerce and talent recruiting, industry officials said.
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