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Xiaomi eyes becoming world No. 1
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Xiaomi Corp, which launched its flagship model MIX 4 phone and a robot dog on Tuesday night, aims to become the world鈥檚 top smartphone vendor within three years, said Xiaomi Chief Executive Lei Jun.
The Hong Kong-listed tech giant passed Apple to become the world鈥檚 No. 2 smartphone brand in the second quarter.
It launched a new smartphone, tablet, TV, speaker and a robot CyberDog, at an online event.
鈥淴iaomi鈥檚 first priority target is to keep the No. 2 position.
鈥淲e will try to be No.1 within three years,鈥 Lei said.
Xiaomi smartphone sales jumped 86.6 percent to hit 53.1 million units in the second quarter, taking a 17-percent share of the global smartphone market.
The result helped the company overtake Apple, to make it No.2 after Samsung, according to researcher Canalys.
Xiaomi became the No.1 player in Europe in the quarter with a 25.3 percent market share, beating both Samsung and Apple. It is now the top smartphone brand in 22 countries and regions around the world, according to another researcher, Strategy Analytics.
The sales decline of Huawei, due to strict US tech sanctions, means more opportunities for other vendors, including Xiaomi, analysts said. Huawei used to be No. 2 behind Samsung.
In the latest Fortune 500 list, Xiaomi ranked No.338 with revenue of 245.9 billion yuan (US$29.2 billion) in 2020, a jump of 84 spots in the rankings compared with the previous year.
The company also announced it has invited Su Bingtian, the first Chinese sprinter to race in the Olympic men鈥檚 100-meter final, to be a brand ambassador.
Also, Xiaomi said it will refund 1,999 yuan each to buyer of its first-generation phone released in 2011 to show gratitude for loyalty.
That will cost the company 370 million yuan, Lei said.
During the conference, Xiaomi released various smart devices under its AIoT strategy 鈥 AI and Internet of Things.
The MIX 4 smartphone is the company鈥檚 new flagship with Camera Under Panel technology that offers the industry鈥檚 鈥渂est screen鈥 for design and display.
The feature cost Xiaomi over 500 million yuan and 60 innovation patents and will help it explore the high-end market segment, Lei said. The phone is priced from 4,999 yuan.
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