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July 23, 2017

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Comic-Con’s pop-culture celebration kicks off

CALLING all superheroes, sci-fi fans and all genre lovers: Comic-Con is here.

The annual pop-culture celebration kicks off on Wednesday night with a preview of the San Diego Convention Center’s showroom floor: 460,000 square feet of TV, film and video game displays, along with toys, art and comic books for sale. Four days of panels, presentations, screenings and autograph signings begin on Thursday.

What started as a comic-book convention with 300 participants in 1970 has grown into a corporate-heavy media showcase that draws more than 130,000 attendees. Netflix, Warner Brothers, Fox, HBO and Marvel Studios are among the companies hosting large-scale presentations with top-name talent. But while Hollywood has raised Comic-Con’s profile, comic book enthusiasts say it keeps edging out the book buyers and sellers at the heart of the event.

“I think the biggest story about Comic-Con this year is that Chuck Rozanski and Mile High Comics isn’t attending... He is the guy in terms of retail comics and he cannot afford to do the setup that he would usually do because he just doesn’t get the sales that he used to get at Comic-Con,” said Harry Knowles, founder of the fan site Ain’t It Cool News. “The sadness that’s going on is the people that really made Comic-Con worth going to from the very beginning are being squeezed out by the entire corporate structure of Hollywood.”

Among the fan obsessions on view this year: “Stranger Things 2” and “Marvel’s The Defenders” from Netflix, which also promises a surprise screening Thursday night; HBO’s “Game of Thrones” and “Westworld”; “Justice League” and “Blade Runner 2049” from Warner Brothers, along with an appearance by Steven Spielberg.




 

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