Italy - Drones film models
Print Edition
Three drones to film a catwalk show appeared at Milan Fashion Week on Thursday — a first for the fashion world and a novelty that divided spectators.
The drones whirred ominously overhead in the closed showroom as fashion guru Karl Lagerfeld’s collection flowed along the runway, with the models seemingly unfazed by the new technology. Even the coolest fashionistas pointed at them and snapped them on their phones, while Vogue Italia magazine editor Franca Sozzani could be seen shaking her head with a bemused look.
The drone cams “allow us to be pioneers once again and project ourselves into the future,” said Pietro Beccari, chairman of Fendi, owned by LVMH.
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