Lady Gaga’s ‘Artpop’ hits media
Print Edition
Lady Gaga is lending some of her artistic eye and star power to USA Today’s pages in advance of the singer’s new album, “Artpop.”
USA Today says a logo featuring an image of a statue of the pop provocateur will appear in Monday’s editions of the newspaper’s Life section.
The newspaper says Lady Gaga is the first guest contributor to design a logo for the newspaper.
The newspaper also featured an interview with the superstar.
The logo was designed in collaboration with the performer and artist Jeff Koons, who designed Lady Gaga’s cover art for “Artpop,” due out Tuesday. The album is Lady Gaga’s third release.
“My artpop could mean anything, anything. I try to sell myself, but I am really laughing because I love the music and not the bling,” Gaga sings in a near-monotone voice, backed by futuristic electrobeat, on the title track.
Gaga’s publicity push leading up to the debut of “Artpop” could be described “much like the singer herself — eye-catching, unique, daring and, of course, over the top,” Chris Talbott wrote in Huffingtonpost.com.
“It comes amid mixed reviews for the album, the departure of her longtime manager and questions about whether Gaga-mania might be on the wane outside her core Little Monsters. The album’s first single, ‘Applause,’ remains a top 10 hit, but was considered a bit of an underperformer compared with her previous hits,” Talbott said.
Bill Werde, Billboard’s editorial director, thinks folks wondering if the 27-year-old is approaching her expiration date are missing the point.
“She’s presenting an artistic view of pop music that’s a lot more challenging than anything else that’s even approaching the top of our charts now.
“She is risking her top success for the sake of art, and I think a lot of people don’t get that,” Werde said.
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