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March 15, 2015

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Peek inside ‘.cn’

AUTHOR and translator Veronique Michel’s new book “China Online,” published by Tuttle Publishing, sums up the top five things you need to know to understand Chinese “netspeak,” such as how to play on homophones to create amusing catchphrases on the web.

According to Boston Consulting Group, China has 700 million Internet users. They include not only young and urban individuals, but also seniors and rural residents.

The web has become “a staple in Chinese daily life” and a popular digital culture has developed with Netizens as trendsetters.

With its common sayings, popular wisdom, and wordplay, “China Online” describes a youth culture in transition — using humor and creativity to survive in a hugely competitive environment. There is a great deal that lies under the surface and the ability to look below the surface is a valuable key to facilitate successful communication, Michel says. The book is a fun read for those interested in the modern-day “tribes” on the Internet.


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