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Cosmetics Giant Pierre Fabre boosts its development in China
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Klorane, a novel plant-based hair care brand from Pierre Fabre Laboratories held a press conference of its entrance to the Chinese market on August 6 that attracted some 120 media. As a top brand in 64 countries and regions, Klorane is loved and trusted by consumers across the world. Respect for nature, environment preservation and the integration of nature and science have been the guiding principles of the brand for half a century.
Pierre Fabre Laboratories, the oldest European dermo-cosmetic enterprise and the second biggest independent pharmaceutical laboratory of France is engaged in a wide array of fields, including dermo-cosmetics and therapeutics. For Pierre Fabre, caring for the holistic needs of human beings, respecting the natural environment and collaborating with international healthcare professionals are cornerstones of the company’s philosophy.
The continuously growing cosmetics consumer market of China is the second biggest after the US market, with a rising demand for luxury goods. The Chinese market is dynamic and characterized by changes which requires companies to be adaptive and flexible. Avène, a brand of the company entered the Chinese market in 2004 and has enjoyed the trust of the young, stylish Chinese consumers since that time. The 30 million individual Avène products sold last year is a testament to that trust.
“Today China is the most successful oversea market of the brand Avène from Pierre Fabre Laboratories,” tells Francis Canet, general manager of Pierre Fabre who has occupied this position for more than a decade, “we are bringing more products to satisfy Chinese market needs, but always with the same ethical approach to Health,” he adds.
The company aims to develop multiple presence in the country’s market as its engagement has evolved from one product to multiple products and from skin care to hair care.
The 10-year development of Avène was followed by the introduction of René Furterer, another the brand of the company in the end of 2014, with a goal of becoming the top luxury hair care brand in China. René Furterer provides unique hair care according to the personal features of each and every customer. Utilizing high-end technology is an indispensable part of this procedure: Hair diagnostics are provided by highly advanced cameras and real 3D situation screening while in-depth examination with Capilliscope lays down the basis for unique hair care advises. Luxury hair care is provided to the consumer by the three rituals of the René Furterer hair concept.
As the company aims to bolster its engagement in China, it added a new product to the Chinese market within a very short period of time, as the introduction of René Furterer was followed by the swift entrance of Klorane in the following year. In September, the products of Klorane will enter more than 700 Watsons stores in 99 cities, as the brand aims to promote the safe and reliable hair care of France all across the country to the largest extent possible.
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