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December 29, 2009

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Added sparkle for US New Year

THE New Year's Eve crystal ball that drops in New York's Times Square will have a new kind of sparkle when it descends at the stroke of midnight this Thursday.

Organizers of the celebration unveiled a new design for nearly 300 Waterford crystal triangles to be installed on the giant ball.

The crystals feature an interlocking ribbon pattern, woven into a Celtic knot, to illustrate the theme for 2010, "Let There Be Courage."

They also demonstrated a new "Clink-Clink" iPhone application for virtual toasts, which Waterford helped design. It enables two people to make a toast with images of champagne flutes and cocktail glasses displayed on their phones' screens.

"It is a way for people to share a virtual toast all around the world," said Regan Iglesia, Waterford's senior brand director.

Iglesia joined the producers of the New Year's Eve celebration, Times Square Alliance President Tim Tompkins and Countdown Entertainment President Jeffrey Straus, at a news conference at the ball's home at One Times Square.

Some 288 of the ball's 2,668 Waterford crystal triangles will be replaced this year with new ones featuring the Celtic knot design.

Straus said it evokes the yellow ribbons that welcome home soldiers or red ribbons for AIDS awareness.

The triangles are custom-built to withstand high winds, snow, rain and temperature fluctuations in their spot 120 meters above Times Square.



 

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