Alice still working its magic in cinemas
March 23, 2010, Tuesday
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DISNEY 3D adventure "Alice in Wonderland" retained the top spot at North American box offices for a third straight week, collecting US$34.5 million and beating three new films including romantic comedy "The Bounty Hunter."
"Diary of a Wimpy Kid," based on the first book in the popular series by Jeff Kinney, claimed the No. 2 spot with US$21.8 million as children and parents turned out in solid numbers and pushed adult-oriented "Bounty Hunter" to third with US$21 million, according to studio estimates.
Chris Aronson, senior vice president of domestic distribution for "Wimpy Kid" studio 20th Century Fox, said audiences were roughly evenly split between males and females and more than 40 percent were over 25, hinting that the books' adult fans turned out too.
"It's clearly a family movie, but the audience has been broader than that," he said. "I think we just found out how deep the fan base is and how dear this is," he said.
The books, four so far with a fifth due on bookshelves this year, trace the life of United States middle-school student Gregory Heffley and the funny things that happen to him in his daily routine of classes, chores, friends, rivals and family.
"Bounty Hunter," with Gerard Butler portraying a career criminal chaser whose new target is his ex-wife, portrayed by Jennifer Aniston, was widely promoted heading into the weekend.
Both "Wimpy Kid" and "Bounty Hunter" opened in just under 3,100 theaters, with the former earning about US$7,100 per location and the latter just over US$6,800 per venue. By contrast, Disney's "Alice" was playing in around 3,700 locations and pulled in roughly US$9,300 per theater, pushing its total domestic box office in three weeks to over US$265 million.
The weekend's other new movie, science-fiction adventure "Repo Men" was a distant fourth with US$6.2 million in another disappointing opening for Universal Pictures, which last week debuted Iraq war film "Green Zone" at No. 2 behind "Alice."
"Green Zone," starring Matt Damon, fell to No. 6 this weekend with ticket sales just under US$6 million, giving the big-budget action flick a total of US$24.7 million.
It was narrowly beaten to the No. 5 spot by Paramount Pictures' comedy "She's Out of My League," which claimed just over US$6 million.
Elsewhere, director Roman Polanski's thriller "The Ghost Writer" continues to play well in a limited release in major cities, earning about US$2 million over the weekend, or US$14,000 per theater in only 145 locations.
Widely promoted "The Runaways," starring Kristen Stewart and Dakota Fanning in the tale of an all-girl band, mustered US$3,300 in 244 theaters for an unspectacular total of US$804,000.
"Diary of a Wimpy Kid," based on the first book in the popular series by Jeff Kinney, claimed the No. 2 spot with US$21.8 million as children and parents turned out in solid numbers and pushed adult-oriented "Bounty Hunter" to third with US$21 million, according to studio estimates.
Chris Aronson, senior vice president of domestic distribution for "Wimpy Kid" studio 20th Century Fox, said audiences were roughly evenly split between males and females and more than 40 percent were over 25, hinting that the books' adult fans turned out too.
"It's clearly a family movie, but the audience has been broader than that," he said. "I think we just found out how deep the fan base is and how dear this is," he said.
The books, four so far with a fifth due on bookshelves this year, trace the life of United States middle-school student Gregory Heffley and the funny things that happen to him in his daily routine of classes, chores, friends, rivals and family.
"Bounty Hunter," with Gerard Butler portraying a career criminal chaser whose new target is his ex-wife, portrayed by Jennifer Aniston, was widely promoted heading into the weekend.
Both "Wimpy Kid" and "Bounty Hunter" opened in just under 3,100 theaters, with the former earning about US$7,100 per location and the latter just over US$6,800 per venue. By contrast, Disney's "Alice" was playing in around 3,700 locations and pulled in roughly US$9,300 per theater, pushing its total domestic box office in three weeks to over US$265 million.
The weekend's other new movie, science-fiction adventure "Repo Men" was a distant fourth with US$6.2 million in another disappointing opening for Universal Pictures, which last week debuted Iraq war film "Green Zone" at No. 2 behind "Alice."
"Green Zone," starring Matt Damon, fell to No. 6 this weekend with ticket sales just under US$6 million, giving the big-budget action flick a total of US$24.7 million.
It was narrowly beaten to the No. 5 spot by Paramount Pictures' comedy "She's Out of My League," which claimed just over US$6 million.
Elsewhere, director Roman Polanski's thriller "The Ghost Writer" continues to play well in a limited release in major cities, earning about US$2 million over the weekend, or US$14,000 per theater in only 145 locations.
Widely promoted "The Runaways," starring Kristen Stewart and Dakota Fanning in the tale of an all-girl band, mustered US$3,300 in 244 theaters for an unspectacular total of US$804,000.
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