App lets users share via music
Source: Agencies |
January 3, 2012, Tuesday
|
Print Edition
Print Edition
AN app that acts like a musical postcard enables users to capture and share musical moments with friends and family and to discover great songs along the way.
Called Soundtracking, the free app lets users share song clips, along with their thoughts, location and a photo to help convey their experiences.
"Music, like photos or paintings or any sort of creative art, has such a wide range of emotions that can be different for different people," said Steve Jang, CEO of Schematic Labs, the San-Francisco based company that created the app.
"This idea of a story through song is what we wanted to share ... It really is this expressive musical postcard."
He believes it is the personalization that helps users filter through all the music being shared on social networks.
"Just because you're listening to something doesn't mean you like it. It doesn't mean there's any sort of emotional or life importance to it. People perk up and listen more when you have that," he explained.
The app can automatically detect the song that is playing in a room, and posts can also be shared on Facebook, Twitter and Foursquare.
Users can discover new music by viewing the content posted by others. A preview of the song is available for free, and a full version can be purchased in iTunes or through the music screening services Spotify or Rdio on Android devices.
Clicking on the map icon in a Soundtracking post reveals all posts that users have posted at that location.
"Neighborhoods are interesting - you can see the difference between Williamsburg, Brooklyn versus Upper East Side, Manhattan or Venice Beach, California versus Beverly Hills," Jang said.
Called Soundtracking, the free app lets users share song clips, along with their thoughts, location and a photo to help convey their experiences.
"Music, like photos or paintings or any sort of creative art, has such a wide range of emotions that can be different for different people," said Steve Jang, CEO of Schematic Labs, the San-Francisco based company that created the app.
"This idea of a story through song is what we wanted to share ... It really is this expressive musical postcard."
He believes it is the personalization that helps users filter through all the music being shared on social networks.
"Just because you're listening to something doesn't mean you like it. It doesn't mean there's any sort of emotional or life importance to it. People perk up and listen more when you have that," he explained.
The app can automatically detect the song that is playing in a room, and posts can also be shared on Facebook, Twitter and Foursquare.
Users can discover new music by viewing the content posted by others. A preview of the song is available for free, and a full version can be purchased in iTunes or through the music screening services Spotify or Rdio on Android devices.
Clicking on the map icon in a Soundtracking post reveals all posts that users have posted at that location.
"Neighborhoods are interesting - you can see the difference between Williamsburg, Brooklyn versus Upper East Side, Manhattan or Venice Beach, California versus Beverly Hills," Jang said.
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