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At New York Fashion Week, men get bright colors

MEN'S fashion is getting more colorful and classic designs are being refreshed with unusual fabrics as people look to their clothes to help them stand out in a tough economy, top buyers said during Fashion Week.
Spring fashions will focus less on mainstays, such as gray suits and silk ties, and more on fabrics such as linen and patterns such as plaid.
Men are ready to have fun again after years of sartorial austerity, buyers said. They want their clothes to give them a boost in a competitive job market. And that means moving beyond the same old, same old, experts said.
"What he doesn't want to do is buy things that look like what he already has," Durand Guion, Macy's Inc vice president of men's fashion, told Reuters.
Menswear has long been a relatively small business for retailers. Indeed, last year, women's clothing sales at luxury chain Saks Inc were more than twice as big as men's.
But retailers said the cultural shift that has made men more aware of fashion is permanent and can be a major source of growth. Neiman Marcus Group singled out men's as a strong category on its quarterly earnings call yesterday.



 

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