Australia display ban link to fall in young smokers
Print Edition
SMOKING rates have dropped among young Australians in recent years, and research released yesterday suggests that banning tobacco displays from shops is a factor.
The latest study, funded by the Cancer Institute of New South Wales, looked at the medium-term impact of retailers keeping tobacco products out of sight of people aged between 12 and 24 in two states.
“Our findings suggest an immediate impact of display bans on youth’s exposure to tobacco pack displays, and likely impacts on smoking-related outcomes,” it says.
“These results suggest that removing tobacco displays ... can positively contribute to the denormalization of smoking among youth.”
The study, which quizzed 6,000 young people before and after bans came into force in New South Wales and Queensland between 2010 and 2011, found a decline in brand awareness after they were implemented.
The number of young people able to recall at least one brand fell from 65 to 59 percent, it reported in the Journal of Nicotine and Tobacco Research.
Chief executive of the Cancer Institute NSW, David Currow, said it had long been suggested that tobacco displays effectively advertised brands.
“We’ve seen smoking rates in young people drop from 15 to 11 percent (between 2010 and 2012), the lowest they’ve ever been,” he told the Australian Broadcasting Corp.
He said the report showed that display bans were working.
A British American Tobacco Australia spokesman said retail display bans had been in place in many states for some time and had not accelerated the decline in sales volumes, with the biggest impact on sales coming from a high tobacco excise.
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