Barbie gets a '60s 'Mad Men' makeover

Source: Agencies | March 12, 2010, Friday |

Online Edition

BARBIE and her signature hourglass figure are getting the "Mad Men" treatment.

Mattel, Lionsgate and the AMC cable network announced a partnership on Wednesday to create four dolls in the likeness of characters from the influential, Emmy-winning show set in a fashionable, 1960s ad agency.

The Betty Draper doll will wear a floral dress - with pearls and pumps to match - just like the suburban housewives of the day, and office bombshell Joan Holloway has a purple skirt suit and a pen necklace. Don Draper and Roger Sterling both get trim suits, ties and pocketsquares.

The collectable dolls, made of porcelain-like Silkstone, will be available in July with a suggested retail price of US$74.95. Sketches will be distributed inside Season 3 DVD sets on sale later this month.

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Barbie gets a '60s 'Mad Men' makeover

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