Beckham is back in skimpy bodywear ads
Source: Agencies |
February 7, 2013, Thursday
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Print Edition
Print Edition
DAVID Beckham has a knack for keeping his name in the news, and his face - and well-sculpted body - in front of the cameras. The newest ad campaign for his bodywear collection for global retailer H&M is being released on the heels of the announcement that he's joining the French Paris-Saint Germain soccer club.
The ad campaign is more like a film short. Beckham stars as an action hero, saving the day in Los Angeles in his boxer briefs and bedroom slippers.
Beckham's side tattoo is written in a vertical string of Chinese symbols and translates to "Life and death, poor or rich, it's all destined." The work was done in Hong Kong.
Beckham launched a line of undergarments and loungewear in partnership with H&M a year ago, debuting in a Super Bowl ad that featured Beckham in a tank top, boxers and his many tattoos. Over the summer came the next wave of ads, with Beckham in his boxers and a different view of the tattoos.
The 37-year-old Beckham said he's committed to this for the long haul, but is still a little startled looking up at a billboard and seeing a giant version of himself.
The ad campaign is more like a film short. Beckham stars as an action hero, saving the day in Los Angeles in his boxer briefs and bedroom slippers.
Beckham's side tattoo is written in a vertical string of Chinese symbols and translates to "Life and death, poor or rich, it's all destined." The work was done in Hong Kong.
Beckham launched a line of undergarments and loungewear in partnership with H&M a year ago, debuting in a Super Bowl ad that featured Beckham in a tank top, boxers and his many tattoos. Over the summer came the next wave of ads, with Beckham in his boxers and a different view of the tattoos.
The 37-year-old Beckham said he's committed to this for the long haul, but is still a little startled looking up at a billboard and seeing a giant version of himself.
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