Beer ad pulled by British watchdog

Source: Agencies | April 16, 2009, Thursday |

Print Edition

A BRITISH beer advertisement that suggested a man needed a drink before gaining enough "Dutch courage" to tell a woman that a new dress made her bottom look big, is unacceptable, the United Kingdom's advertising watchdog said yesterday.

The poster ad for Courage beers showed a nervous man sitting on a sofa next to a can of beer with a woman standing with her back to him wearing a figure-hugging dress with its sales label still attached.

A speech bubble from the beer stated: "Take courage my friend," a throwback to Courage's classic advertising campaigns going back to the 1950s.

Three people complained to the Advertising Standards Authority that the advert implied that the beer would give the man confidence to make negative comments about the woman or to take advantage of her.

The Wells & Youngs Brewing Company said there was no reference to bravery in the advert, but the ASA said it was not acceptable.

World

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Beer ad pulled by British watchdog

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