Billionaire creator of Nutella spread dies aged 89
Print Edition
Billionaire Michele Ferrero, who became Italy’s richest man with a confectionery empire built on his Nutella spread, has died at the age of 89.
Ferrero had been battling illness for several months. He died in Monte Carlo on Saturday.
“I have learnt with emotion of the passing of Michele Ferrero, a true entrepreneur, known and loved in Italy and abroad,” Italian President Sergio Mattarella said in a statement.
“Ferrero was a leading light in Italian business for many years, always managing to stay on trend thanks to his innovative products and his tenacious and cautious work. Italy remembers him with gratitude.”
It was Ferrero’s father, a small-time pastry maker named Pietro Ferrero, who laid the groundwork for the Nutella recipe.
He famously added hazelnut to the mix to save money on cocoa, which was in short supply after World War II. But it was Michele Ferrero who turned the paste into the Nutella now known the world over.
The first pot of the mix — whose name is a combination of the English word “nut” and “ella,” the Latin suffix for sweet — was made in Alba in northwestern Italy in April 1964.
Ferrero now produces about 365,000 tons of Nutella every year in 11 factories around the world. The biggest market is Germany, followed by France and Italy.
The Ferrero group also makes Ferrero Rocher, Mon Cheri and Kinder chocolates and employs more than 22,000 people.
It had a turnover of more than 8 billion euros (US$9.1 billion) in the year to August 2014.
Ferrero and his family are estimated by Forbes to hold Italy’s biggest fortune at US$23.4 billion, making him the 30th-richest man in the world.
Ferrero’s son Giovanni became chief executive of the Ferrero group after his older brother Pietro died of a suspected heart attack while cycling in South Africa in 2011.
The company’s website carried a picture of Ferrero alongside the words “We are proud of you. Thank you Michele.”
The AG news agency reported that a chapel will be built in his honor in Alba.
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