Brad Pitt becomes 1st male face of Chanel No. 5
Source: Agencies |
October 17, 2012, Wednesday
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Print Edition
Print Edition
BRAD Pitt has become the first male face of Chanel's iconic No. 5 fragrance in an ad campaign that has fans and fashionistas split on the actor's latest role.
Pitt, 48, is seen with long hair and dressed casually, looking wistfully into the camera in an enigmatic black-and-white video directed by "Atonement" filmmaker Joe Wright.
"It's not a journey. Every journey ends, but we go on. The world turns, and we turn with it. Plans disappear, dreams take over. But wherever I go, there you are, my luck, my fate, my fortune. Chanel No.5, inevitable," the "Moneyball" actor says.
The video is part of a US$10 million advertising campaign for which Pitt was paid US$7 million, according to Women's Wear Daily.
Time magazine's Erik Hayden called the ad "nonsensical," saying Pitt's "vaguely existential monologue sounds like it could plausibly have been discarded narration from the trailer for Terrence Malick's film 'Tree of Life.'"
Us Weekly's Zach Johnson called the video "sensual," while Vanity Fair's Amy Fine Collins said the choice to cast Pitt as spokesperson showed the French fashion house "subtly circling back to its gender-twisting origins."
Pitt is the first male spokesperson for Chanel No. 5, the first perfume launched by French designer Coco Chanel in 1921.
In a statement from Chanel, the actor called the fragrance "revolutionary."
"No. 5 has always been the most iconic women's fragrance," Pitt said. "That's what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman's spirit."
Chanel No.5 has been linked with screen icon Marilyn Monroe after she famously said the fragrance was all she wore to bed.
Pitt, 48, is seen with long hair and dressed casually, looking wistfully into the camera in an enigmatic black-and-white video directed by "Atonement" filmmaker Joe Wright.
"It's not a journey. Every journey ends, but we go on. The world turns, and we turn with it. Plans disappear, dreams take over. But wherever I go, there you are, my luck, my fate, my fortune. Chanel No.5, inevitable," the "Moneyball" actor says.
The video is part of a US$10 million advertising campaign for which Pitt was paid US$7 million, according to Women's Wear Daily.
Time magazine's Erik Hayden called the ad "nonsensical," saying Pitt's "vaguely existential monologue sounds like it could plausibly have been discarded narration from the trailer for Terrence Malick's film 'Tree of Life.'"
Us Weekly's Zach Johnson called the video "sensual," while Vanity Fair's Amy Fine Collins said the choice to cast Pitt as spokesperson showed the French fashion house "subtly circling back to its gender-twisting origins."
Pitt is the first male spokesperson for Chanel No. 5, the first perfume launched by French designer Coco Chanel in 1921.
In a statement from Chanel, the actor called the fragrance "revolutionary."
"No. 5 has always been the most iconic women's fragrance," Pitt said. "That's what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman's spirit."
Chanel No.5 has been linked with screen icon Marilyn Monroe after she famously said the fragrance was all she wore to bed.
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