CBS wins viewers but Fox gains most
Source: Agencies |
December 3, 2009, Thursday
|
Print Edition
Print Edition
CBS yesterday claimed victory for television viewers in November, but Fox said it was the only broadcast network to show year-on-year gains in both viewer totals and the 18-49 year-old age group coveted by advertisers.
CBS Corp's CBS broadcast network said it had the highest number of viewers in the closely watched four-week period for the ninth consecutive year, with an average 11.3 million total viewers tuning in for each show.
Ratings measured in November are important because they are used to set local TV advertising rates for future months.
Rival network ABC, a unit of the Walt Disney Corp, finished second in total viewership with an average audience of 10.5 million. General Electric Co's NBC has yet to report final figures.
'American Idol'
News Corp's Fox, which traditionally sees its strength in January with its twice weekly "American Idol" broadcasts, said it won the 18-49 age group in November for the first time in its history, beating second-placed ABC by 13 percent. Excluding sports programs, ABC said it would have claimed the No. 1 spot in that key group.
Fox said it increased its average total viewers during November by 29 percent over the same period last year.
Fox was helped by the strength of World Series baseball and new shows such as high-school choir comedy "Glee" and its animated series "The Cleveland Show."
Fox said "Glee" was bringing in 45 percent more viewers to the 9pm Wednesday slot than last year.
For CBS, its crime franchises "CSI" and "NCIS," which have spinoff versions set in Miami and Los Angeles, are consistently among the top 10 dramas on network TV, while its "The Big Bang Theory" and "Two and a Half Men" are two of the highest rated comedies.
CBS Corp's CBS broadcast network said it had the highest number of viewers in the closely watched four-week period for the ninth consecutive year, with an average 11.3 million total viewers tuning in for each show.
Ratings measured in November are important because they are used to set local TV advertising rates for future months.
Rival network ABC, a unit of the Walt Disney Corp, finished second in total viewership with an average audience of 10.5 million. General Electric Co's NBC has yet to report final figures.
'American Idol'
News Corp's Fox, which traditionally sees its strength in January with its twice weekly "American Idol" broadcasts, said it won the 18-49 age group in November for the first time in its history, beating second-placed ABC by 13 percent. Excluding sports programs, ABC said it would have claimed the No. 1 spot in that key group.
Fox said it increased its average total viewers during November by 29 percent over the same period last year.
Fox was helped by the strength of World Series baseball and new shows such as high-school choir comedy "Glee" and its animated series "The Cleveland Show."
Fox said "Glee" was bringing in 45 percent more viewers to the 9pm Wednesday slot than last year.
For CBS, its crime franchises "CSI" and "NCIS," which have spinoff versions set in Miami and Los Angeles, are consistently among the top 10 dramas on network TV, while its "The Big Bang Theory" and "Two and a Half Men" are two of the highest rated comedies.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
