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Calls for curbs on pop videos in Britain
Source: Agencies |
February 27, 2010, Saturday
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BRITISH "lads' mags" should carry an age warning and music videos with sexual poses should not be shown until late evening to help combat the sexualization of children, a government-commissioned report said yesterday.
The independent review also said video games consoles and mobile phones should be sold with parental controls already switched on, and an online "one-stop-shop" should be set up for the public to voice concerns about irresponsible marketing.
Psychologist Dr Linda Papadopoulos, the report's author, said children and young people were exposed to growing amounts of "hyper-sexualized images," and were also sold the idea they had to look "hot" and "sexy."
"As such they are facing pressures that children in the past simply did not have to face," the report said.
"While sexualized images have featured in advertising and communications since mass media first emerged, what we are seeing now is an unprecedented rise in both the volume and the extent to which these images are impinging on everyday life."
This impacted on young people's "mental and physical health, attitudes and beliefs" and led some children to suffering poor self-esteem and eating disorders, it said.
The report, part of the government's strategy to tackle violence against women, comes a week after the Conservatives said they would act against companies guilty of sexualizing children.
Tory leader David Cameron said his party would bring in measures to tackle irresponsible marketing practices aimed at children and companies that breached advertising guidelines. The theme is likely to become a major issue in campaigning.
The independent review also said video games consoles and mobile phones should be sold with parental controls already switched on, and an online "one-stop-shop" should be set up for the public to voice concerns about irresponsible marketing.
Psychologist Dr Linda Papadopoulos, the report's author, said children and young people were exposed to growing amounts of "hyper-sexualized images," and were also sold the idea they had to look "hot" and "sexy."
"As such they are facing pressures that children in the past simply did not have to face," the report said.
"While sexualized images have featured in advertising and communications since mass media first emerged, what we are seeing now is an unprecedented rise in both the volume and the extent to which these images are impinging on everyday life."
This impacted on young people's "mental and physical health, attitudes and beliefs" and led some children to suffering poor self-esteem and eating disorders, it said.
The report, part of the government's strategy to tackle violence against women, comes a week after the Conservatives said they would act against companies guilty of sexualizing children.
Tory leader David Cameron said his party would bring in measures to tackle irresponsible marketing practices aimed at children and companies that breached advertising guidelines. The theme is likely to become a major issue in campaigning.
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