Related News
Coca-Cola says radio recipe not real thing
Source: Agencies |
February 17, 2011, Thursday
|
Print Edition
Print Edition
COCA-COLA Co said on Tuesday that its flagship cola recipe is still secret after nearly 125 years, denying a story by a public radio show that it has uncovered the formula.
"This American Life," a weekly radio program, said it found the closely guarded formula in an article in Coke's hometown newspaper, the Atlanta Journal Constitution, from February 1979.
A photo that appeared with the article shows pages from a notebook with a handwritten list of ingredients such as sugar, lime juice, vanilla and caramel. It also lists oils of cinnamon, neroli, coriander, nutmeg, lemon and orange.
The radio show claims the notebook originally belonged to a friend of John Pemberton, the pharmacist who created Coca-Cola in 1886.
The book changed hands and eventually landed with Georgia pharmacist Everett Beal, an acquaintance of the newspaper writer, according to Beal's widow, who was interviewed by "This American Life" host Ira Glass.
Coke, the world's largest soft drink maker, denied that the formula is the same as the one for its cola, which is kept in an Atlanta bank vault.
"Many third parties, including 'This American Life,' have tried to crack our secret formula. Try as they might, they've been unsuccessful because there is only one 'Real Thing,'" said Kerry Tressler, a spokeswoman for the Coca-Cola company.
The radio show said the recipe matched another one once found in a notebook owned by Pemberton, which is in Coke's archives.
Archive director Philip Mooney told the show that many similar, if not identical, soft drink recipes have surfaced in the past that claim to be the one for what has become one of the world's best-known brands.
"Could it be a precursor? Yeah, absolutely," Mooney told the show. "Is this the one that went to market? I don't think so."
"This American Life," a weekly radio program, said it found the closely guarded formula in an article in Coke's hometown newspaper, the Atlanta Journal Constitution, from February 1979.
A photo that appeared with the article shows pages from a notebook with a handwritten list of ingredients such as sugar, lime juice, vanilla and caramel. It also lists oils of cinnamon, neroli, coriander, nutmeg, lemon and orange.
The radio show claims the notebook originally belonged to a friend of John Pemberton, the pharmacist who created Coca-Cola in 1886.
The book changed hands and eventually landed with Georgia pharmacist Everett Beal, an acquaintance of the newspaper writer, according to Beal's widow, who was interviewed by "This American Life" host Ira Glass.
Coke, the world's largest soft drink maker, denied that the formula is the same as the one for its cola, which is kept in an Atlanta bank vault.
"Many third parties, including 'This American Life,' have tried to crack our secret formula. Try as they might, they've been unsuccessful because there is only one 'Real Thing,'" said Kerry Tressler, a spokeswoman for the Coca-Cola company.
The radio show said the recipe matched another one once found in a notebook owned by Pemberton, which is in Coke's archives.
Archive director Philip Mooney told the show that many similar, if not identical, soft drink recipes have surfaced in the past that claim to be the one for what has become one of the world's best-known brands.
"Could it be a precursor? Yeah, absolutely," Mooney told the show. "Is this the one that went to market? I don't think so."
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
