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Coke plans Chinese ads as Lin plays MSG
Source: Agencies |
March 22, 2012, Thursday
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Online Edition
Online Edition
COCA-COLA wants a piece of "Linsanity."
Knicks fans will soon see Coke ads in Chinese on the rotating courtside signs at Madison Square Garden.
Coca-Cola spokeswoman Susan Stribling said Coke has a long-standing partnership with the NBA and already displays ads at The Garden, but wants to take advantage of the enthusiasm surrounding NBA sensation Jeremy Lin and the Knicks.
The courtside ads could go up as early as next week, but it's unclear how long they will be around. The Knicks are fighting for a playoff spot. If they don't get one, their season ends in late April.
Lin was undrafted and cut by two NBA teams before he shot to stardom with the New York Knicks this season. The Harvard graduate is the NBA's first American-born player of Chinese descent. His scoring run in February, dubbed Linsanity, boosted interest in the Knicks in the New York area, across the US and overseas.
China is a major market for the NBA and the popularity of basketball in Asia has grown during the last decade, in part because of former Houston Rockets center Yao Ming of China, who retired last year.
Knicks fans will soon see Coke ads in Chinese on the rotating courtside signs at Madison Square Garden.
Coca-Cola spokeswoman Susan Stribling said Coke has a long-standing partnership with the NBA and already displays ads at The Garden, but wants to take advantage of the enthusiasm surrounding NBA sensation Jeremy Lin and the Knicks.
The courtside ads could go up as early as next week, but it's unclear how long they will be around. The Knicks are fighting for a playoff spot. If they don't get one, their season ends in late April.
Lin was undrafted and cut by two NBA teams before he shot to stardom with the New York Knicks this season. The Harvard graduate is the NBA's first American-born player of Chinese descent. His scoring run in February, dubbed Linsanity, boosted interest in the Knicks in the New York area, across the US and overseas.
China is a major market for the NBA and the popularity of basketball in Asia has grown during the last decade, in part because of former Houston Rockets center Yao Ming of China, who retired last year.
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