Cola back in red
Source: Agencies |
December 4, 2011, Sunday
|
Print Edition
Print Edition
COCA-COLA Co is bringing red back for its annual holiday cans after a white design drew criticism from pop purists. The company had turned its Coke cans white as part of a campaign to protect polar bears and their habitat. But some consumers thought the cans looked too similar to Diet Coke's silver cans and others felt the beverage tasted different in the new packaging.
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