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May 19, 2010

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Consumer confidence up in Asia Pacific

THINGS are looking up in the Asia Pacific, a new survey shows, with most consumers saying they're confident about their jobs and the economy in the next six months, which is encouraging them to spend on luxury items.

The MasterCard Worldwide Index of Consumer Confidence for the region was higher in eight of the 14 markets surveyed as robust economic growth ignited a sense of optimism.

"The Asia/Pacific region rebounded in economic growth as early as the second half of last year, and regional recovery has continued to gain traction this year," said Yuwa Hedrick-Wong, MasterCard Worldwide's economic adviser for the Asia/Pacific.

"While consumers in this region were amongst the first to cut back drastically on discretionary spending 18 months ago, they now seem confident and ready to significantly increase their discretionary expenditures."

The survey, which involved more than 10,500 people, gave the Asia Pacific an index score of 69.1 compared to 66.3 six months ago.

Leading the up trend were Chinese mainland, Vietnam and Singapore, which showed the highest levels of consumer confidence in the region.

Singapore, Taiwan and the Philippines were the most confident their incomes would increase within the next six months and even pessimism levels in Japan, struggling to shake off an economic recession, were declining.



 

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