Critics pan new soda can
Source: Agencies |
February 13, 2011, Sunday
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Print Edition
Print Edition
DIET Pepsi has introduced a new "skinny" can for Fashion Week, but some critics are giving it a big, fat "no."
The can is a "taller, sassier" version of the traditional can that the company says was made in "celebration of beautiful, confident women." Some say Pepsi's approach only reinforces dangerous stereotypes about women and body image.
PepsiCo Inc presented the new can at New York's Fashion Week, which began on Thursday. It will be available to consumers in the United States in March.
The company, a Fashion Week sponsor, is hosting a series of events to launch the new can, include collaborations with designers Charlotte Ronson and Betsey Johnson.
Critics say it is nothing to celebrate.
Brand experts praised the new design but say the company may be a bit off on its sales pitch that skinny is better. The National Eating Disorders Association said the company's comments are both "thoughtless and irresponsible."
The company will take its campaign a step further on February 28 when it launches a print advertisement later this month for the new can featuring actress Sofia Vergara. Pepsi says it will continue to sell its traditional-sized can.
The can is a "taller, sassier" version of the traditional can that the company says was made in "celebration of beautiful, confident women." Some say Pepsi's approach only reinforces dangerous stereotypes about women and body image.
PepsiCo Inc presented the new can at New York's Fashion Week, which began on Thursday. It will be available to consumers in the United States in March.
The company, a Fashion Week sponsor, is hosting a series of events to launch the new can, include collaborations with designers Charlotte Ronson and Betsey Johnson.
Critics say it is nothing to celebrate.
Brand experts praised the new design but say the company may be a bit off on its sales pitch that skinny is better. The National Eating Disorders Association said the company's comments are both "thoughtless and irresponsible."
The company will take its campaign a step further on February 28 when it launches a print advertisement later this month for the new can featuring actress Sofia Vergara. Pepsi says it will continue to sell its traditional-sized can.
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