Dao incident 鈥榓 turning point鈥
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UNITED Airlines CEO Oscar Munoz was on Capitol Hill in Washington yesterday to apologize for an incident in which a passenger was forcibly removed from a flight. He vowed to do better as he and other airline executives faced tough questions from lawmakers.
Munoz told a congressional hearing that passenger David Dao was treated in a way that no customer should be treated, calling it a “terrible experience” that should never be repeated.
United has taken a series of steps to reduce overbooking of flights since the April 9 incident and will raise to US$10,000 the limit on payments to customers who give up seats on oversold flights, Munoz said. The airline also said it will improve employee training.
“This is a turning point for United, and our 87,000 professionals,” Munoz said. “It is my mission to ensure we make the changes needed to provide our customers with the highest level of service and the deepest sense of respect.”
The hearing by the House Transportation Committee comes amid worldwide outrage sparked when Dao was dragged off a United flight when he refused to give up his seat to a crew member. The incident ignited a debate about poor service and a lack of customer-friendly policies on US airlines.
Committee chairman Bill Shuster said the hearing will give lawmakers “an opportunity to get much-needed answers about airline customer service policies and what is being done to improve service for the flying public.”
United moved to head off criticism last week by reaching a settlement with Dao and issuing new policies designed to prevent customer-service failures. United and lawyers for Dao have declined to disclose financial terms of the settlement.
United President Scott Kirby joined Munoz at the hearing, along with top executives of American Airlines, Alaska Airlines and Southwest Airlines.
Dao’s attorney has praised the airline and Munoz for accepting responsibility and not blaming others, including the city of Chicago, whose airport security officers yanked Dao from his seat and dragged him off the United Express plane.
Dao was waiting to fly to Louisville, Kentucky, on April 9 when the airline decided it needed four seats for Republic Airline crew members who needed to travel to work on another United Express flight in Louisville the next morning. When Dao and his wife were selected for bumping, he refused to leave.
Video of the incident sparked more than two weeks of withering criticism and mockery of United.
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