Desperate housewives? Japan's are radioactive!
Source: Agencies |
June 6, 2012, Wednesday
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Print Edition
Print Edition
A Japanese research agency has dropped a controversial public relations campaign aimed at educating women about nuclear safety that compared radiation to the screaming voice of an angry wife.
The Japanese Atomic Energy Agency devoted a page on its website to an effort to "make the hard words used in the nuclear power industry" more easy to understand, particularly for women.
The page, which included a cartoon of an angry, fist-waving wife and her cowering husband, compared the wife's yell to radiation. It continued the metaphor by saying that the women's increasing agitation could be compared to "radioactivity," while claiming the wife herself was comparable to "radioactive material."
The web page, first published in 2010, was dropped after the agency received dozens of complaints.
"I have no idea why this page suddenly attracted people's attention, but we would have deleted it earlier had we known about this page," said agency spokesman Yusuke Uehara.
All 50 of Japan's operable nuclear reactors remain offline after a series of meltdowns and explosions at the Fukushima Dai-ichi nuclear plant forced renewed scrutiny of Japan's atomic energy policy.
The "radioactive wife" cartoon had been created by women who live near Tokaimura, site of a 1999 nuclear accident.
The Japanese Atomic Energy Agency devoted a page on its website to an effort to "make the hard words used in the nuclear power industry" more easy to understand, particularly for women.
The page, which included a cartoon of an angry, fist-waving wife and her cowering husband, compared the wife's yell to radiation. It continued the metaphor by saying that the women's increasing agitation could be compared to "radioactivity," while claiming the wife herself was comparable to "radioactive material."
The web page, first published in 2010, was dropped after the agency received dozens of complaints.
"I have no idea why this page suddenly attracted people's attention, but we would have deleted it earlier had we known about this page," said agency spokesman Yusuke Uehara.
All 50 of Japan's operable nuclear reactors remain offline after a series of meltdowns and explosions at the Fukushima Dai-ichi nuclear plant forced renewed scrutiny of Japan's atomic energy policy.
The "radioactive wife" cartoon had been created by women who live near Tokaimura, site of a 1999 nuclear accident.
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