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Eco-power billboard to light up NY square

THE world's first billboard running solely on wind and solar power is ready to make its debut in the capital of all billboards -- New York's Times Square.

Wind whistling between the neighborhood's skyscrapers should keep the giant billboard lit constantly, said the manufacturer, Japanese photo giant Ricoh Company.

The "eco-board" weighs 15,800 kilograms and will be powered by 16 vertical wind turbines and 64 solar panels.

"We wanted to make a statement that we can put up an advertisement and not impact the environment, so that began the journey to Times Square," Ricoh spokesman Ron Potesky said.

Times Square is home to hundreds of huge, brightly lit billboards and video screens.

Potesky said power generated from custom-built wind turbines will account for 95 percent of energy needed to run the 14 meters by 38 meters sign that cost US$1 million.



 

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