Facebook and Yahoo settle dispute
Source: Agencies |
July 8, 2012, Sunday
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Print Edition
Print Edition
FACEBOOK and Yahoo have agreed to settle a patent dispute, averting a potentially lengthy battle over the technology running two of the Internet's most popular destinations.
In dropping the lawsuits, the companies agreed to license their patents to each other. They are also agreeing to an advertising alliance that expands their existing partnership. Friday's settlement involves no exchange of money.
The accord that benefit both companies, and the hundreds of millions of Web surfers who use both Yahoo and Facebook should find even more common ground on the two services.
The advertising alliance could help Yahoo recover some of the revenue it has been losing as marketers shift more of their spending to a larger and more engaged audience on Facebook's online social network. Facebook, in turn, gains the opportunity to show the ads tailored to fit the individual interests of its 900 million users in other heavily trafficked areas besides its own website.
The truce ends a conflict provoked by Yahoo's short-lived CEO, Scott Thompson, who was dumped two months ago after misinformation on his official biography raised questions about his integrity.
In dropping the lawsuits, the companies agreed to license their patents to each other. They are also agreeing to an advertising alliance that expands their existing partnership. Friday's settlement involves no exchange of money.
The accord that benefit both companies, and the hundreds of millions of Web surfers who use both Yahoo and Facebook should find even more common ground on the two services.
The advertising alliance could help Yahoo recover some of the revenue it has been losing as marketers shift more of their spending to a larger and more engaged audience on Facebook's online social network. Facebook, in turn, gains the opportunity to show the ads tailored to fit the individual interests of its 900 million users in other heavily trafficked areas besides its own website.
The truce ends a conflict provoked by Yahoo's short-lived CEO, Scott Thompson, who was dumped two months ago after misinformation on his official biography raised questions about his integrity.
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